<map version="1.0.1">
<!-- To view this file, download free mind mapping software FreeMind from http://freemind.sourceforge.net -->
<node CREATED="1390839395315" ID="ID_1110934949" MODIFIED="1390840061349" TEXT="GESTION DU MULTICANAL">
<node CREATED="1390839454552" HGAP="166" ID="ID_1346397589" MODIFIED="1390839812504" POSITION="right" TEXT="LES DIFFERENTS SUPPORTS DU MARKETING MULTICANAL" VSHIFT="11">
<node CREATED="1390840275060" ID="ID_1066162792" MODIFIED="1390841235948" TEXT="Le mailing postal adress&#xe9;"/>
<node CREATED="1390840319742" ID="ID_668787187" MODIFIED="1390841248531" TEXT="L&#x2019;e-mailing"/>
<node CREATED="1390840326481" ID="ID_1802216533" MODIFIED="1390841515601" TEXT="Le t&#xe9;l&#xe9;phone"/>
<node CREATED="1390840329258" ID="ID_1362877846" MODIFIED="1390841523463" TEXT="Le marketing mobile"/>
<node CREATED="1390840332057" ID="ID_847784029" MODIFIED="1390841295946" TEXT="Les m&#xe9;dias sociaux"/>
<node CREATED="1390840334959" ID="ID_39058541" MODIFIED="1390841315713" TEXT="Les autres supports de communication directe"/>
<node CREATED="1390840337601" ID="ID_654275479" MODIFIED="1390841333741" TEXT="Quel canaux choisir et comment les combiner "/>
</node>
<node CREATED="1390839458334" HGAP="-138" ID="ID_258768985" MODIFIED="1390839835719" POSITION="right" TEXT="METTRE EN PLACE LES ACTIONS MARKETING MULTICANAL" VSHIFT="81">
<node CREATED="1390840348792" ID="ID_1998267833" MODIFIED="1390841383466" TEXT="Etablir un bon brief"/>
<node CREATED="1390840372879" ID="ID_1698558822" MODIFIED="1390841529072" TEXT="Etablir un r&#xe9;troplanning"/>
<node CREATED="1390840376341" ID="ID_755462367" MODIFIED="1390841407770" TEXT="La composition d&#x2019;un mailing et d&#x2019;un e-mailing"/>
<node CREATED="1390840378635" ID="ID_492684481" MODIFIED="1390841421488" TEXT="Faire parvenir nos messages &#xe9;lectroniques aux destinataires"/>
<node CREATED="1390840381278" ID="ID_152932541" MODIFIED="1390841431193" TEXT="Anticiper les aspects juridiques"/>
</node>
<node CREATED="1390839668327" HGAP="163" ID="ID_211388476" MODIFIED="1390841473200" POSITION="left" TEXT="POINTS CLES DE LA DEMARCHE MARKETING MULTICANAL" VSHIFT="3">
<node CREATED="1390840090037" ID="ID_1645361937" MODIFIED="1390841487450" TEXT="Une dimension multicanal au syst&#xe8;me d&#x2019;informations client"/>
<node CREATED="1390840202915" ID="ID_945408284" MODIFIED="1390841499108" TEXT="Avantages de l&#x2019;internalisation et de l&#x2019;externalisation en fonction des diff&#xe9;rentes prestations li&#xe9;es au marketing multicanal"/>
<node CREATED="1390840211034" ID="ID_201673643" MODIFIED="1390841192102" TEXT="Planifier ses op&#xe9;rations"/>
<node CREATED="1390840255987" ID="ID_1229827671" MODIFIED="1390841206402" TEXT="D&#xe9;terminer le budget et r&#xe9;duire les co&#xfb;ts"/>
</node>
</node>
</map>
